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LAAF 2022
Project type
Stand Design Art Fair
Date
2022
Photographer
Ricardo Oliveira Alves
Location
Lisbon, Portugal
Designed to transcend conventional exhibition methods, the stand for Rui Freire Fine Art at LAAF redefines the way art is experienced. Set within the historic Cordoaria Nacional, this project presents an innovative approach, inviting visitors to engage with art in an immersive and interactive manner.
Challenging the traditional concept of simply displaying artworks on walls, we integrated select pieces into bespoke niches that seamlessly merge with the architecture itself. A carefully concealed lighting scheme enhances the intricate details and essence of the drawings and paintings, awakening natural curiosity and encouraging a more intimate, personal exploration of each work.
A bold, vibrant colour palette, balanced by the understated elegance of a neutral-toned carpet, creates a warm and immersive atmosphere. Every element of this space has been meticulously planned, reflecting Rui Freire Fine Art’s commitment to innovation and excellence — positioning the gallery at the forefront of contemporary art presentation.
This project is not merely a new way of displaying art; it is an experience — one that bridges tradition and modernity, fostering a dynamic dialogue between past and present.
